Now... imagine if she announced this to everyone at the party.
Now... imagine everyone at the party is your ideal client or customer!
Do you think those people at the party would see you differently than if you just randomly met?
Of course they would!
And THIS is precisely what happens when you're a guest on a podcast!
Unlike *meeting* new people on social media, new listeners are introduced to you through the LENS OF BEING AN AUTHORITY!
And just by nature of the host bringing you on as a guest, its viewed as them giving you their seal of approval!
This means that you are not *just* getting in front of new people…
You are getting in front of a targeted audience that will immediately look at you as an AUTHORITY!